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Vi kobler de rigtige mennesker sammen. Mærker med forbrugere, politikere med vælgere, medier med brugere. Vi hjælper dig med at nå din målgruppe, for at finde de indsigter du ønsker.

Vi bruger veldokumenterede undersøgelsesmetoder til indsamling af pålidelig data om det ønskede emne med den relevante målgruppe. Informationen hjælper dig med at træffe de rigtige beslutninger.
Vi er ikke begrænset til en bestemt metode af dataindsamling - vi gør hvad end der passer bedst til den givne opgave

The people behind the panel: An evening with...

Norstat always endeavours to put the respondent experience first. We owe a lot to the people...

70th anniversary of ESOMAR

As every year it has been obligatory to Norstat to attend the biggest congress within the...

A gentle push over the brink

Our goal as Panel Managers at Norstat is to build relationships with our panelists that go...

Why do we need surveys when we have access...

Big data has been a buzzword now for several years, and some will say the concept has...

A Norwegian initiative to make election...

In Norway the Parliamentary Election is set for September 11. At the moment the Norwegian news...

The Volkswagen emissions scandal is still...

In cooperation with Germany’s market leader for internet new car brokerage, MeinAuto.de,...

Can we still trust the opinion polls ? An...

Speaking – Simon Atkinson from IPSOS Groundhog Day? Haven’t we been talking about...

Attitudes to Research

Much has been said about the 50+ year old voting population, the polling industry and all of...

MRS MEDIA RESEARCH SUMMIT 2017

Norstat was proud to sponsor the latest conference from the Market Research Society: The Media...

Welcome to Norstat. Our world is waiting.

I’m new to Norstat. Very new in the grand scheme of things, but I want to share with you a view...

NORSTAT FRANCE first public appearance

Our French Team was part of the “Printemps des Etudes” in Paris Last 20th and 21st...

Does CATI await the same fate as the...

A meteor may have hit Poland in 2015. In this year, the spending for online research in Poland...

Norstat Germany Introduces New Employees

Norstat Germany appoints Christina Papa as “Senior Project Consultant” and Christine Gerold as...

Who is your panelist? Ask – and validate the...

Is your company also among those whose future decisions are made more and more depending on...

Curiosity is allowed to get the better of us...

It’s been a busy month: Three conferences in as many weeks. I’ve had the pleasure...

Norstat UK makes 2 hires in London including...

Norstat has announced the Rosie Ayoub has been appointed Managing Director of Norstat UK. Remek...

Facial Coding – Is your TV commercial really...

Consumers are very much guided by their emotions. But getting a deep and cost-efficient...

Getting it Right: Sample Quality in Personal...

Whether in TV shows or commercials, we all have seen reporters who interview people in the...

IIeX: A Kaleidoscope of Fresh Ideas

IIeX in Amsterdam has always been like a kaleidoscope of fresh ideas in the industry. In this...

The UK after Brexit

IT’S IMPACT ON HR DECISION MAKERS – POLARIZED VIEWS AND A LOT OF UNCERTAINTY HR...

What’s the best Sampling Technique?

Between you and me, many researchers feel uncertain about getting sampling right. They know...

Keep calm and join our UK team!

The post <a rel="nofollow" href="http://blog.norstatgroup.com/keep-calm-join-uk-team/">Keep...

What is Data Quality? (Part 2/2)

In our last post, we have seen a theoretical framework for classifying arguments around data...

What is Data Quality? (Part 1/2)

Very often, when we talk or write about data quality in our industry, the discussion seems to...

Norstat France Expands Team

Norstat France appoints Sorina Jian as “Sales and Business Development Manager” and Sylvain Da...

Cooking with Norstat – Reviewing our Client...

This year, we set out on a culinary journey across Europe. Together with our clients, we were...

Let’s make research great again!

Last Wednesday, a lot of people all around the world woke up to a big surprise. At least in...

Changing the Method of Tracking Studies

The first rule for tracking studies is to avoid any changes to the survey methodology. Of...

Rebranding of Norstat

At the Research&#38;Results show in Munich / Germany and the ASSIRM Congress in Milan / Italy,...

Pernille Vermedal Høgh is new sales and...

Norstat Norway has hired Pernille Vermedal Høgh as market and sales manager to meet the...

Norstat Establishes Operations in France

Norstat is starting operations in France and opens office in Paris. Norstat also announce that...

What sample size is representative?

After our last post we have received a lot of comments and questions via email. Thank you very...

Norstat Sweden Appoints Henrik Aquist as...

Henrik Åquist starts in August as the new Managing Director of Norstat Sweden. He has nearly 20...

Xavier Geoffret joins the Norstat UK team as...

Xavier Geoffret has been working in online market research since 2009 and has since gained a...

Norstat appoints Michal Junik as new...

Michal Junik starts in August as the new Managing Director of Norstat Poland. Junik brings with...

How Representative is Online Research?

Representativeness is like the El Dorado of market research: a mystical place whose existence...

AMEC Conference report 2016 – The beginning...

Tuesday, 14th June THE BEGINNING &#8211; RABBIT IN THE HEADLIGHTS. So Norstat sponsored the...

The Art of Designing Online Questionnaires

Online data collection is undeniably at the heart of our business. We have over 650,000 people...

The Anatomy of Good Decision-Making

“A wish doesn&#8217;t change anything, a decision changes everything.” (Author unknown)...

Is your questionnaire mobile friendly?

A large proportion of our respondents is using mobile devices to complete surveys. If you don’t...

Why Products should be tested in the...

During the last years it has become popular to virtually test products and packages in online...

Five Basic Principles for Writing Good...

At Norstat, we have seen all the common mistakes in questionnaire design, regardless whether...

Listening Brands: The Dawn of Data Driven...

Digital information has changed the world. In particular, it made a huge impact on advertising,...

A Donald Duck Lesson about Tracking Studies

Last week, shortly after I’ve published my “Five Easy Steps to Successfully Initiate Tracking...

Norstat Denmark appoints Tue Meier-Poulsen...

As of February 2016, Tue Meier-Poulsen is Managing Director of Norstat Denmark. Meier-Poulsen...

5 Easy Steps to Successfully Initiate...

Tracking Studies analyse the changing views of consumers over time. Even though it is the most...

Andrea Arnaud joins Norstat Italy as...

Norstat, a leading data collector in 18 European countries, has appointed Andrea Arnaud as...

New Managing Director in Norstat Lithuania

Since January 2016, Antanas Nasutavičius is the Managing Director of Norstat Lithuania....

“Being close to the people has always been...

You joined the company about one year ago and I hope you had a good time at Norstat so far....

Market Research in the Postdigital Era

It has become a tradition to speculate about the future of market research towards the end of...

This Book is Likely to Cause a Revolution in...

I am strongly convinced that my prediction is valid: This book is likely to cause a revolution...

Utilizing Usage Data in Market Research

Like the five blind men who cannot agree on what an elephant is, because each of them explored...

What’s the problem with A/B-testing?

Currently, A/B-testing is very popular, especially among companies working with data bases that...

Keeping the Right Panel Profiles is...

Today we want to shed light on the importance of panel profiles when selecting the right panel...

Change of Management in Norstat Norway

Since September 2015, Nina Kulås is the Managing Director of Norstat Norway. Kulås has several...

Hard Facts on the Impact of Marie-Luise...

The post <a rel="nofollow"...

We rock Europe – First leg of the Norstat...

We have successfully finished the first leg of our 2015 European Tour! Nuremberg, Berlin,...

Norstat hires Francesco Renga as Country...

Norstat has appointed Francesco Renga as country manager for Norstat Italy, where he will work...

Norstat appoints Santa Plivca as Country...

Santa Plivca has been appointed as a Country Manager in Latvia. She was responsible for the...

Change of Management in Norstat Germany

Since February 2015, Marc Leimann is the Managing Director of Norstat Germany GmbH. The...

Norstat announces new CEO Knut Aasrud

Norstat, a leading provider of data collection services in Europe, announced that Knut Aasrud...

10 Recommendations for Successful Online...

This infographic provides you with our top ten recommendations for successful online research...

Operation Christmas Child – Norstat Germany

Every year Norstat Germany participates in Operation Christmas Child (Weihnachten im...

Naturally Online

This year’s workshop on the Research&#38;Results in Munich was all about researching niche...

Norstat Summer Lounge 2014 – Hamburg –...

Hey There, Time flies… it’s been more than a week already that we’ve been „touring“ the country...

Liquid Times, Liquid Research

A few lines from Esomar 3D, June 23-25, 2013 By Dan Kvistbo, Director R&#38;D at Norstat...

“It’s no longer a question of if or when the...

During a visit of Are in Munich, R&#38;D Director of ODC Services, Florian Tress took the...

The Monetary Value of Good Questionnaire...

Incentives make people doing things they wouldn&#8217;t do without getting the incentive....

Why do online panels need professional...

Last week I&#8217;ve attended to the ESOMAR 3D-congress where the new guidelines for conducting...

Insight Show 2012

ODC and Norstat combined forces to participate in our very first Insight Show exhibition...

Norstat and ODC Services join forces – form...

Norstat, the leading data collector for market and social research in Northern Europe, has...

Bad panel metrics – good panel metrics

There are quite a lot of misleading panel metrics being used in our industry and people often...

Bad Boy Matrix Question – Whatcha gonna do...

The most challenging, but also most fascinating tasks for researchers have a very clear and...
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Vores service er derfor fleksibel. Lang historie kort:
Full-service dataleverandør. Online og offline.

Rådgivning
Vi rådgiver dig, så du får det bedste ud af dine analyseprojekter.
Dataindsamling
Til tiden og af den kvalitet du bør forvente fra en af branchens førende leverandører.
Datahåndtering
Hvad end det er rens, formattering eller integration af data - vi tilbyder det hele.
Datalevering
Fra rådata til interaktive dashboards

Vi er stolte af at arbejde med nogle af de mest succesfulde analysevirksomheder, mediebureauer, konsulenthuse og slutkunder.

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Norstat har gennem en årrække været en af Ennovas foretrukne leverandører på dataindsamling. Norstat leverer ydelser af høj kvalitet, og samarbejdet fungerer meget tilfredsstillende.


Claus Schmidt-Laugesen, Chief Executive Officer Ennova A/S

Norstat leverer data af højeste kvalitet og er en innovativ virksomhed som følger med udviklingen. Vi er rigtig glade for vores samarbejde og den fleksibilitet som Norstat udviser i forhold til vores projekter.


Claus Munch Sandvei, Head of Insight MediaCom Denmark

Norstat’s ability to solve problems, provide professional advice, and always be there for Psyma and our needs is simply outstanding. Their efficient client service is exactly what my business needs and are always helpful, approachable, and an absolute pleasure to work with.


Bernd Wachter, CEO Psyma Group

We are extremely satisfied. Timings are always crisp with us as we are a stock-listed company, but Norstat has never disappointed us. Paired with a lot of fun in a partnership-based customer relationship this makes Norstat our number 1 choice.


Christian Smart, Managing Director Travelzoo

Norstat's panels are among the very best in the market - and they always deliver high quality data. The project managers are very accessible, flexible, and deliver efficiently. The good service and the reliable data delivery makes us really appreciate our cooperation with Norstat.


Lise Tangen Hansen, Business Director Market Insight & Data Analysis Carat

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